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Featured On: Third Wave Fashion

On Our Radar: Borrowed by Design This brand new fashion tech startup is using the collaborative consumption model in a unique way. Borrowed by Design has created a rental platform where users can rent (and offer to rent) formal wear. We spoke with co-founders Jennifer Bluemling and Kathryn Ewing to get the details.   Describe Borrowed by Design. Borrowed by Design or “BBD” is an online community for women to lend and borrow formal wear. We like to call ourselves the “AirBnB of fancy dresses.” [Editor’s note: check out our post on collaborative consumption here.] What inspired you to start Borrowed by Design? This was a need-based idea. A few years ago, we (Kathryn and Jennifer) had a ball to attend as volunteers and needed to wear...

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